FAQ

Q. Whats different about Practice Minder?

A. Practice Minder is the only fully automated, entirely web based patient marketing and communications system available anywhere. It is NOT a website. Websites are passive. Maestro is an active marketing tool that works behind the scenes, without effort, 24 hours a day, 7 days a week to attract highly qualified patients to your office, educate them when they arrive, keep them interested and enthusiastic about your care longer and massively stimulate referrals with virtually NO effort required by you or your staff. There is nothing to mail and no one to call.

Q. How does Practice Minder do this?

A. Practice Minders remains in constant contact with anyone in your database, whether an existing patient, a potential patient from an event or one automatically captured by a marketing campaign. Everything delivered by Maestro is chosen by you during set-up. Everything is personalized with their name and your information building trust and rapport with your patients and your community. Nothing ever looks automated or canned.

A large part of Practice Minder's new patient module relies on emotionally driven DIRECT response advertising as opposed to image or institutional ads that do little to establish a rapport with people interested in one thing. Feeling better. By shifting some or all of your advertising to response driven marketing you will only attract and capture qualified, interested prospects that you want as patients. These prospects will receive materials that relate directly to their condition and they will have continual personalized follow-up from your office.

Q. Why is Practice Minders so effective at getting more new patients from my Ads?

A. First, Practice Minders will be talking to far more prospects than you ever dreamed possible. Right now, unless someone is actively seeking a Chiropractor they are not looking for you or talking to you. They are not seeing your ad. They are not your patient because they don’t know you can help them. They don’t even know you exist. 80% of the population isn’t looking for you and doesn’t know why or how you can help their back pain, neck pain, headaches or health condition. Why talk to 20% of the population when you can potentially reach 100%?

Using direct response advertising you will put the patient and their needs first, create curiosity, capture their interest and THEN begin to explain why you are the best solution for their problem. You will become more than just a Chiropractor. You will become a trusted health advisor for your community. Statistically speaking, direct response marketing campaigns draw up to 500% more responses than traditional ads. (To learn more about direct response advertising feel free to download our manual or visit some of our partners who specialize in direct response marketing.) Because you are talking to MORE interested prospects you will attract MORE new patients. It’s simply a fact.

Q. Do I have to use direct response ads to use Practice Minders?

A. No. If you choose you can have Practice Minders only communicate with your existing patients or those people you meet at events. There is no REQUIREMENT to change how you market your services, even though we strongly suggest you consider the use of direct response advertising. Learn as much as you can and then make the best decision for YOU.

Q. I have a website. What’s different about your product and do you offer websites?

A. A website, while necessary is not an ACTIVE marketing tool. It does not go out and FIND prospects, keep in touch with them, develop a relationship with them, and remain in contact with them once they become your patient. Websites, unless heavily promoted and properly designed actually do very little to attract new patients to you office. Practice Minders actively seeks out potential patients in your community and speaks directly to their needs and does the same with your patients, building trust, rapport and solid relationships. While we do not offer websites, we highly recommend that you do HAVE one and that it gets promoted in everything seen by your community. Having a great website will only enhance the effectiveness of Maestro, your marketing and your image. (See our partners section for recommended website companies)

Q. What is required to use Practice Minders in my office?

A. A computer with high speed Internet access, that’s it!

Q. How long will it take to see significant results from using Practice Minders?

A. This is an important question and it’s very important you understand the answer. Some results are immediate but your most impressive results will come after several months as you build your database and marketing campaigns. Practice Minders builds rapport, trust and relationships with your community and your patients on your behalf. People do business with those they trust and feel comfortable with. Relationships like that take just a bit of time to develop. Immediate results will come from your existing patients who already know and trust you but the big results will come once you start establishing trust, rapport and an ongoing conversation with your patients and prospects in your community. You will be speaking directly to potential patients about exactly the condition that is bothering them and specifically how you can help them get better. You will be in constant contact with existing patients. You will follow-up. This conversation is targeted, emotional, thorough, professional, caring, and most of all personal; directly from YOU to THEM. The best part is that you’re not even involved. Maestro is creating this trust and these relationships for you automatically.

Q. How do I track my results so I KNOW its working?

A. This is probably the most amazing thing we can offer you that no one else has EVER been able to. Proof!

Because Practice Minders captures all patient and potential patient information in an electronic database, everything can be automatically tracked. At a glance you will know if an ad is working or not,how many leads it generated, how much each lead cost and how many leads became patients. You will know the same thing about your events as Maestro allows you to follow-up with and track leads generated at your events or screenings. Every thing going on within your system can be viewed at anytime quickly and easily. Every month Maestro provides a summary report of ALL system activity so you will know the exact return on your investment. There will be no question whatsoever that your investment is paying off.

Q. Do I have to change how I practice to use Practice Minders?

A. Absolutely NOT. Practice Minders was conceived by Chiropractors with a unique vision. Create an amazing practice building tool that integrates into any practice, regardless of what paperwork you use, what consultant you work with or what other marketing systems you already enjoy using. We succeeded. Maestro is incredibly simple to set-up, customize and use. Maestro works seamlessly alongside or enhances any system you already have in place. Maestro will save you time and lighten the work load or we haven't done our job, but don’t believe us. Click here and see what your respected colleagues have to say.

Q. I already have a marketing system that I use offline that I would love to automate using Practice Minders. Can I use Maestro to deliver this same content?

A. While Practice Minders is completely turn-key and ready to use "as is", once you become a client of Practice Minders, you will have the ability to change and customize much of the content found within the Maestro System. You can also add your own unique letters, content or patient marketing materials and automate them. Once anything is automated your staff is removed from the process so nothing will ever get missed or forgotten. Many of the practice building techniques recommended by other consultants are already built in and automated by Maestro, freeing your staff to handle more patients.

Q. I have had other software programs that were complicated and difficult to use. Will it take me and my staff long to learn how to use Practice Minders?

A. No. First of all Practice Minders is a web based product. There is nothing to install in your office. Most offices using Practice Minders are completely comfortable with the system in 1-2 hours. It is designed to be simple yet at the same time incredibly powerful. You can immediately use the system "as is" OR take as much time as you need to customize the system to fit your tastes, style of practice or preferences. Once the system setup is complete (2 hours maximum) then you're ready to start entering basic information about each of your patients such as name, birthdate and Email address. That's it.

Q. Beyond the system set-up, what is the most time consuming or difficult thing about using your product?

A. Many practices have been collecting Email addresses for some time now but really haven’t put them to good use. If you have many patient files with Email addresses it will take some time to enter them into the system. This is a one time effort and how much time it takes depends on how many patients you want or can enter. Some of you will start from scratch. Beyond that, it takes both a mental commitment and time to shift some or all of your advertising to a direct response model. The good news is that this can be done gradually and cheaply. Direct response ads are typically much less expensive than image ads.

Q. There are different styles of Chiropractic. How do I know your product will match my practice?

A. When setting up Practice Minders, you have choices as to what information gets sent to your patients or you can add your own. Content built into the system is designed to promote your practice and educate your patients regardless of style or methods.

Q. If other doctors in my community are using Practice Minders, won’t we all look the same?

A. Absolutely NOT. Because there are so many options about how your materials will look, what they will say, which things are chosen and when things get sent it is highly unlikely that the materials being sent from different offices will ever look the same or say the same things.

Q. I have seen other programs that send information by Email. What makes Practice Minders different?

A. Everything! There is NO product that even comes close to what Practice Minders can do for your office. A huge investment was made to develop its custom technology and content. Maestro is the only FULLY AUTOMATED end to end web based patient marketing and communications solution for Chiropractors on the market. Other products costing nearly as much or MORE offer only a fraction of the power of what Maestro's Patent Pending technology delivers. Maestro is the ONLY turn-key product that can handle ALL of your practice communications automatically.

Q. What obligation do I have if I elect to discontinue using Practice Minders?

A. None. You may stop using our system at anytime. Your patient database can be exported, printed and used by you in any manner you see fit.

Q. What about patients that don't have Email addresses?

A. Just because some don't doesn't mean you shouldn't take advantage of those who do! The fact is 80% of the US population has at least 1 Email address and that numbers growing. Patients without Email can still be handled the old fashioned way for now but wouldn’t you rather build a practice full of patients who use the web eliminating the need to burden your staff with unnecessary work? Statistics also show that people with Email are more educated, earn more and make better patients, so why wouldn’t you want to attract as many of them as possible?

Q. I get tons of junk Email. What makes you think patients will read mine?

A. Your Email isn't junk and it isn't sent unsolicited. Your patients know you and will want to read what you send them. Patients want their doctors to use Email. Of course, just like paper mail, patients won’t read everything but like it or not, the use of Email is becoming a way of life. More and more people are using it and so should you, not to mention the tremendous cost savings!

Q. What about the patients I want to attract to my office?

A. Same thing. Using Practice Minder's system, potential patients throughout your community will REQUEST information about a health condition that is important to them. They will read it and be more likely to become your patient because Maestro’s information speaks directly to their problem. Potential patients met at events can be entered into the system for automated follow-up as well increasing your conversion rates. Did we mention that this all happens automatically?

Q. Isn't Email and regular mail about the same to my patients?

A. No, and its not the same to you either. You can only pack so much information into a traditional ad or mail piece. With Email however you can deliver a rich experience complete with graphics, sound, animation and links to additional information. Traditional mail will never come close. Don’t’ forget the tremendous cost savings!

Q. I already send out an online patient newsletter that I like very much. Do I have to use yours?

A. No. You can easily disable our newsletter feature and send out the one you prefer from your current provider. We do however recommend using ours as it is built to work with the system and make the most of your investment.

Q. Will Emails from my office come from me?

A. All correspondences sent by Practice Minders will be personalized to your office and come from your designated Email address. Your patients will simply be amazed at how "on top of things" you are. They will never know that Emails and content being sent to them are automated, unless of course you tell them.

Q. What information is shared about my patients?

A. None. We never sell or share the names or Email addresses of any of your patients. This information is private and will remain for your use only.

Q. Won't this system work better if I am the only doctor in town using it?

A. Actually NOT. While it might seem better at first glance, it’s actually better if two or more are using the same system. Why? If several of you are running similar advertising campaigns it actually increases the awareness and exposure for all of you, multiplying the response. Each of you will end up getting more inquiries. Advertisers know that repetition brings more response. Viewers and readers won't know there are two or more doctors running any particular campaign, as rare as that might be. They will just respond. If they respond to your ad, they end up in your database. Overall, there will be more responses if there are two or three doctors using similar campaigns within one community.

Q. How do you handle payment?

A. Once you become our client, your monthly membership fee will be securely and automatically billed to your credit card or checking account. You will be asked to provide your Mastercard, Visa, American Express card number or checking account information when you register. You may update or change your information at any time. You may also cancel your PracticeMinders subscription at any time with no obligation. Once cancelled, you will only be billed for the pro-rated amount of your current month. Yearly memberships are also available at a slight discount.

Q. Is Practice Minders worth the cost?

A. We think so, and so do the hundreds of doctors now using our product. How much money are you wasting on ineffective marketing campaigns? How well do you stay in touch with your patients or POTENTIAL patients? How many times have you wanted to send announcements, surveys and letters to your patients but passed due to cost or time constraints? How much would it cost to print, stuff, lick and stamp all of the reports, cards, letters, surveys and newsletters if you actually made the effort? What would it cost you not just this year, but next year and the year after that? Practice Minders on the other hand does all the same things, automatically, at virtually NO cost. Unlike humans, Maestro never forgets and never gets too busy. The basics ALWAYS get done. So do the extras that never did. How many more patients could you service and money would you collect if your staff no longer had to get distracted with mundane tasks? What is your time worth? What is it worth to know that no matter how busy you get, everything will be handled professionally leaving your patients impressed wondering “How can your office be so on top of everything?

A better question might be "How much am I losing by not using Practice Minders?"

Q. How do I become a client and subscribe to Practice Minders?

A. Sign up right now, online simply by clicking here. Take me to your sign-up page. While you can certainly contact our customer service hotline at 1-800-555-555 for assistance, Practice Minders is fully automated to walk you through the entire sign-up, set-up and customization process step by step. It’s completely user friendly and self teaching. Your initial subscription fee provides you with lifetime product support so feel free to contact us at anytime during normal business hours if you have ANY questions or if you’re stuck with any issue.